Importance Of Guaranteed Search Engine Ranking

Guaranteed search engine ranking is a service offered by SEO companies who will work with the web site you currently have and guarantee that they can help get your web site seen in the first couple of pages of the search engines with keywords relative to your overall business. Search engine rankings are crucial to your success online. Even the best online advertising can not help you if your site is not visible in the natural searches.

In many cases, a SEO company may either ask you to add certain snippets of code to your web site or, if you aren't able to do this, they can do it for you. The only way a company will offer guaranteed search engine ranking is if you own your site. Most SEO companies will not guarantee search engine rankings for ill designed sites, sites with too much flash, sites with too little relevant text, sites that are replicated such as affiliate web sites, and sites with a poor code structure.

There is always a structural reason that a website doesn't do well in search engine rankings. If they can be overcome, then you will have the best results. Be careful though. We've seen many advertisements for Guaranteed Search Engine ranking, even companies offering guaranteed Google Page 1 for your web site. More times than not, these companies will list your business with a pay-per-click advertisement and boast Google page 1 rankings. You are not "ranked" with a pay per click ad. Your site merely has an advertisement on Google. However, over 70% of all consumers click on natural searches and not the pay per click ads. So, how is this a benefit?

The best thing any business can do for itself is make sure their web site or business can be found in the first couple of pages of Natural Searches for competing keywords relevant to their business. If a company can not guarantee this, move on and find one that can

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Guaranteed Search Engine Ranking And How Search Engine Rankings Affect Your Bottom Line

Making sure your site has top search engine ranking can save a company a fortune in online advertising. 70% of your prospects will click on natural listings rather than a pay per click ad on the side bar.

In a recent Nielson survey, only about 25% of people who read an advertisement (pay per click or otherwise) actually believe what they read.

If 70% of your prospects would click on your web sites natural listing rather than a pay per click ad, this leaves 30% that will click on a pay per click ad. (hence, the reason for search engine rankings) But if, according to the Nielson survey, only 25% of that 30% trusts what they are reading, then here's what you are left with.

In this example, let's say your site was clicked on 100 times
1. 70 of those clicks came from natural listings
2. 30 of those clicks came from pay-per-click advertising
3. Of that 30% only 25% believe the ad
4. This leaves only 7.5 potential prospects from your ad
5. The average cost of one click using a pay per click ad is $3.30
6. This means the 30 visitors you got from a pay per click ad cost you $99 (30 x $3.30)
7. Since only 7.5 people trusted your ad, you are left with a lead cost of $13.2 per person interested
8. Of the 7.5 people who believed your ad, how many will you convert?

Pay per click can be very beneficial if you are announcing something new or having a sale but nothing will serve your wallet or bottom line better than FIRST making sure you have top search engine ranking. This is where Guaranteed search engine ranking (REAL guaranteed search engine ranking comes into play. And if you don't have it, your business can never reach even a mediocre potential on the Internet.

If your web site is on the Internet without decent search engine rankings, what result will this accomplish?

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